With more and more businesses turning to the web to promote their products and service how do you get your website noticed by others. Of course your site will need to have relevant keywords and phrases or you could use PPC or Google Ads to gain additional traffic to your site, however most small businesses don’t have the budget to run large PPC campaigns. There are some smaller and more cost effective ways to increase your ranking within search engines and build your online following.
Sign up forms – One of the first thing you should have is a register or sign up form, even if you currently don’t send out promotional or marketing emails generating a database will benefit you in the future. Building this list of potential clients or customers could prove priceless as these are people who want to know about what you do, what better audience can you get.
Content – It still true that content is king, this has long been the way and will continue to be so for the foreseeable future. Your content should be well constructed, make it obvious what you do or want your customers to do and update your content as least every three months to begin with. Fresh content will keep customers engaged and coming back for more as well as building your reputation.
Links – You’ll hear a lot about link building and how this can help a website, this is true of course but I would recommend going for quality not quantity. If you only looking locally for you customers being listed on local online directories are a good place to start building links. (A note of caution when dealing with online directories, there are many companies who advertise that they will get you listed on a large number of directory sites. While this seems a good idea it has in my experience had a negative effect on search ranking and took around 6 months to rectify).
Images – All images used on your site should be of a crisp and clear design and have alt tags. If you purchasing stock images from somewhere like www.istock.com or www.gettyimages.co.uk ensure you are purchasing web quality images and you have the rights to use them on the web. When using images to promote products ensure they are your best images, images of your work should reflect the standards you have. I’ve seen many website of for example cake makers or florists who have dreadful image of the work they have produced, while I’m sure the cake are lovely users will be put off by the visual look long before the tuck into a piece.
User friendly navigation – Make you site easy to navigate around and have a link back to the homepage from each subpage. Navigation should be simple; users will soon try one of your competitors if they can’t find what they are looking for on your site quickly. Have a site map and be obvious about what you want your customers to do. If you’re selling a product have “BUY NOW” buttons in obvious place, you get nothing for being ambiguous when it comes to buying things.
Did you find these tips useful, I’d love to know your thoughts.