Search engine optimisation (SEO) is crucial for any business wanting to be found organically on the web. SEO is an ongoing process and with everyone trying to get on to the first page of search engines such as Google, your SEO will need to be reviewed and updated regularly.
The first step of any SEO strategy is to evaluate your sites current ranking within search engines by benchmarking specific relevant keywords. Once these have been identified a plan and implementation process can be put in place and changes can be made.
If your current website does not meet your expectations or you’re building a new website I can support, advise and assist you in getting the most out of your SEO. I’ll work with you to build your strategy and identify area’s for improvement with analytics and campaign management.
Pay per click (PPC) offers an alternative to organic SEO and can boost traffic to your site with a short targeted campaign. I can assist with keyword identification, setting daily budgets and reporting to ensure you maximise your return on investment.
Almost every piece of content you post or distribute can contribute and improve your sites overall search engine ranking, this includes article created for your newsletters, email campaigns or social media posts, including well placed keywords and links.
Things to consider:
- Engaging Content
- Site layout
- Use of Social Media
- Link Building